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    <lastmod>2022-12-14</lastmod>
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      <image:title>Blog - 2022 Wrap Up: Plum &amp;amp; Parcel’s Year in Review - Make it stand out</image:title>
      <image:caption>“Plum &amp; Parcel's website and narrative are truly fabulous. And the blog is a great read! Can't wait to see what else Austin does to bring her thoughtfulness, insights and creativity to this endeavor.”</image:caption>
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    <loc>https://www.plumandparcel.com/blog/is-influencer-marketing-worth-the-investment</loc>
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      <image:title>Blog - Is influencer marketing worth the investment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/5-things-to-know-about-imc</loc>
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    <lastmod>2023-05-12</lastmod>
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      <image:title>Blog - 5 things to know about Integrated Marketing Communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/thought-leadership</loc>
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    <lastmod>2023-05-12</lastmod>
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      <image:title>Blog - Getting tactical: the 411 on thought leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Getting tactical: the 411 on thought leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/4-tips-for-witnessing-well-in-an-era-of-remote-work</loc>
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    <priority>0.5</priority>
    <lastmod>2022-11-01</lastmod>
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  <url>
    <loc>https://www.plumandparcel.com/blog/get-to-know-chelsea</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-24</lastmod>
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      <image:title>Blog - Get to know Chelsea Laspada, Director of Creative Production, Kajabi - Owning your personal mission</image:title>
      <image:caption>I've seen many successes in my career for which I am grateful for. But still, the thing I am most proud of is that I have stayed true to what I know is most important: making an impact in the world.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/pitching-media-doesnt-have-to-be-scary</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - Pitching media doesn’t have to be so scary - Timing is everything</image:title>
      <image:caption>Unless you want to be ghosted, set expectations with yourself (and your team) that media coverage is rarely immediate.</image:caption>
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      <image:title>Blog - Pitching media doesn’t have to be so scary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/working-with-plum-and-parcel</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - Working with Plum &amp; Parcel shouldn’t be a mystery: fintech client sees the light - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Working with Plum &amp; Parcel shouldn’t be a mystery: fintech client sees the light - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/the-inside-scoop-on-award-submissions</loc>
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    <lastmod>2023-05-12</lastmod>
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      <image:title>Blog - The inside scoop on award submissions - Make it stand out</image:title>
      <image:caption>Allow the judges to connect with your brand and products through storytelling, rather than a laundry list of accomplishments. Dig deep and focus on the impact your actions had on your community, your customers, or your employees - and don’t be afraid to include quotes, too!</image:caption>
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    <loc>https://www.plumandparcel.com/blog/4-ways-to-give-back-to-your-community</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - 4 ways to give back to your community (as a small business) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - Getting tactical: media relations and the power of a press release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/q-and-a-with-hanna</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - A Q&amp;amp;A with Hanna Herrin, Communications Consultant at Plum &amp;amp; Parcel - Why work at Plum &amp; Parcel</image:title>
      <image:caption>“One of my favorite parts of this role is engaging directly with our clients, and the strong partnerships we forge with them. This is not something you always see in the agency world and I’m constantly reminded of how special Plum &amp; Parcel and its clients are.”</image:caption>
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      <image:title>Blog - A Q&amp;amp;A with Hanna Herrin, Communications Consultant at Plum &amp;amp; Parcel - Pre-work morning rituals</image:title>
      <image:caption>“A hot cup of coffee [gets me up in the morning]. I cherish this time to myself to be still, spend some time with God, and (if I’m lucky) catch one of the beautiful sunrises we experience, here, in the high desert."</image:caption>
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    <loc>https://www.plumandparcel.com/blog/invest-in-purpose-driven-marketing</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - 5 reasons you should invest in purpose-driven marketing and communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/the-importance-of-a-strategic-plan</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - Back to basics: The importance of a strategic marcomms plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/boost-your-work-confidence</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - 4 tips to boost your confidence in your purpose at work - Created to Work</image:title>
      <image:caption>Many of us work to pay for essential needs like housing, clothing and food. But, what if we were also created to work to give more to others?</image:caption>
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    <loc>https://www.plumandparcel.com/blog/why-imc-matters</loc>
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    <lastmod>2023-07-15</lastmod>
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      <image:title>Blog - Why integrated marketing communications (IMC) matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/4-reasons-for-key-messaging</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - 4 reasons why you need a key messaging framework - Find and Formulate Your Key Messages</image:title>
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      <image:title>Blog - 4 reasons why you need a key messaging framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/highs-and-lows-of-entrepreneurship</loc>
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    <lastmod>2023-07-15</lastmod>
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      <image:title>Blog - The highs and lows of entrepreneurship: a conversation between agency founders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/3-actions-to-be-purposeful</loc>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - 3 actions you can take to be more purposeful in the workplace - Mindful Communication Matters</image:title>
      <image:caption>As you enter the “office” physically or remotely each day, be cognizant of how you communicate, both verbally and nonverbally, with your peers.</image:caption>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Blog - Defining purpose-driven and what marketers can learn from the 2022 Purpose Power Index - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.plumandparcel.com/blog/q-and-a</loc>
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    <lastmod>2024-02-28</lastmod>
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      <image:title>Blog - A Q&amp;A with Austin Kapur, founder and CEO of Plum &amp;amp; Parcel - Influences in Austin’s life</image:title>
      <image:caption>“My dad is a small business owner. His ‘flexible’ schedule and hard work ethic influenced my own entrepreneurship calling.”</image:caption>
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      <image:title>Blog - A Q&amp;A with Austin Kapur, founder and CEO of Plum &amp;amp; Parcel - The motivation behind Plum &amp; Parcel</image:title>
      <image:caption>“[God has] continued to give me opportunities to serve clients that are intentionally helping people around the world, and to build a business that brings joy and healing to my life and those lives around me.”</image:caption>
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